Be At One

As an interim solution, Be At One required more flexibility over their existing web presence and integrations. Red Snapper migrated the existing Be At One site to our CMS, allowing them to easily update, edit and change the website as required. We converted the Be At One app so that it was being updated directly from the CMS on a daily basis. Finally, we improved the integrations with third-party services, such as booking and till systems.

Red Snapper provided a class-leading, fully-responsive website, in line with BeAtOne’s new brand guidelines. While a lot of changes were made, we also offered ideas for making better use of Be At One’s existing assets, like their colourful imagery. We worked with the team to re-focus the site on what was important, restructuring their 14(!) navigation items into 4 and really getting the core right.
We developed new on-site interactive functionalities, including a cocktail selector and fully redesigned a flexible content-managed site over which the editorial team has full control – from content to site navigation

Be At One’s mobile users need seamless mobile functionality (finding bars on the go, for example), so we looked at the interactions of mobile users including:

• Focus on any page is accessible in one click
• Removal of unnecessary page loads – for example, the bar information can be found on every page
• Automatic image optimisation for the smaller images on a mobile device.

Good cross-linking to encourage mobile exploration)Finally, the site is fully responsive so works on a wider range of devices – something Red Snapper pride ourselves on.

We also underwent a re-design of an inherited Android and iPhone app, which was consistent with the new site and branding. The app itself is crucial to Be At One’s business, so it was important to improve the UX and functionality of the app, without alienating the current customer base The new site has seen a quarter increase in overall traffic in four months and a 50% increase in mobile users.

The Be At One team then adopted a white label app from the till provider - which was not able to offer all the functionality of its previous app.  Red Snapper created HTML pages which the new app linked to as browser frames, to recreate functionality such as "Be Appventurous" and "Appi Hour". This means Be At One has an app that syncs with the website on a brand level but also gives them functionality normally not on offer by the white-label app.